PLATINUM:

Platinum is one of the most rare and pure precious metals it is both an essential and precious metal and is part of the six member family of platinum group metals (PGMs) which also includes palladium, rhodium, iridium, osmium, and ruthenium. These metals are known for their purity, high melting points and ability to stay stable at high temperatures. Platinum's rarity makes it exclusive and distinctive - a celebration of your individuality.
Platinum is pure, an expression of integrity, a reflection of inner truth. Platinum's purity endows it with a brilliant white lustre. This helps to reflect the true radiance of diamonds. This exquisite metal is 30 times rarer than gold and it is found in very few places around the world.
Platinum jewellery is the perfect choice for a lifetime of everyday wear. Its density and weight make it more durable than other jewellery metals. Platinum does not wear away and holds precious stones firmly and securely. Like all precious metals, platinum scratches. However, the scratch on a platinum piece is merely a displacement of the metal and none of its volume is lost. So, even though wearing it each and every day may leave an impression on the surface, it remains what it was.

950 PLATINUM:

Platinum jewellery containing at least 95 percent pure platinum is marked "Platinum," "Plat," or "PT." It rarely causes allergic reactions and resists tarnishing. Platinum is considerably denser than gold or silver and is extremely strong and durable.

850 PLATINUM:

Jewellery marked "850 Plat." or "850 Pt." is 85 percent pure.

585 PLATINUM :

Is an alloy of 58.5% pure platinum combined with 41.5% of cobalt and copper. 585 platinum is a unique It gives the platinum lover the same look, feel, lustre and durability of 950 platinum, but at half the cost. All the hypoallergenic properties of pure platinum are also present in 585 platinum, which makes it the perfect choice for those with sensitive skin.